Upon further review, I think bluthart's ads do not violate the letter of the policy.
Sounds like we first need a clear, quantifiable definition of Commercial.
One good thing about our staff is we see trends. Rob noticed something out of the ordinary. I think for the rare few who will try to sneak past the rules, we are likely to catch them.
One technical option would be to come up with user profile field(s) that commercial members can check.
** WARNING: Long semi-stream of consciousness follows **
We could also extend that flag to members who run Schools or Stores. Tom Hintz, Tom Ferone, Bill Anderson and Asheville Hardware come to mind.
While Tom Hintz isn't a tool retailer, his profession supplies him with what he is reselling here.
In exchange for their opt in on the flag, we offer them limited advertising features (which they mostly have already, but loosely defined). Maybe add special user designation and/or help them with a more vendor like signature. Tom Ferone's Freud signature comes to mind as a great example.
My personal opinion, I would rather see something letting me know a member is speaking from a commercial perspective. Our commercially tied members have not abused our site, so I really don't want to come off as trying to give them a Scarlet Letter.
While not as obvious, by doing it this way, we also share with our broader community that we are not playing favorites. In exchange for a commercial perspective and special offers, we are giving them some extra features. But, its all done in full public view.
Alas, to further confuse the issue.... what if Jeff decides to sell off some gently used router bits. Its not wood. I think one answer here are sub-categories of commercial user fields.
Commercial Interests:
- Wood
- Tools & Equip
- Classes & Schools
- Retail Stores
- Vendor
- Product Reviewer
- Other
Programatically, if Jeff has opted to check "Commercial:Wood", we could gently block his attempt to post wood in the Classified Ad, but allow his entry in Sawyers. Then if he wanted to sell his router bits, no prob.
In Tom Hintz case, I'd say he is Commercial: Product Reviewer.
Jim