I agree that the quality of blade is the most important factor. I have not used a wide variety of brands because I don't use the tool that often but Imperial seems to be a good compromise between quality and price.
When I was looking for a blade to cut porcelain tile, Bosch was the only diamond blade I could find. The normal carborundum grout blades won't handle something that hard. I was very pleased at how well the diamond blade withstood the hard use,(but not so much pleased on the price, LOL) I used a little water from a windex bottle to lubricate the cut, and wound up with very little clean-up, much less than if I had used a rotary blade.