Klingspor's Woodworking Shop (Festool) Ad #2

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  1. #1
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    This is happening

    Quote Originally Posted by Stuart Kent
    We should form a group - consider it a 'think tank' on how to leverage our collective resources toward manageable and meaningful solutions i.e. NCWW itself, business expert members, grant writers, woodworking business owners, finance experts, marketing experts, professional artists, etc. We assemble a group to look at the problem, and then present a plan replete with solutions that include short term and long term goals. Those goals must include market identification, marketing strategies, Then we establish a market by organizing target events supported by the newly established strategic plan where we can sell together in a concerted effort in a sustainable manner.


    I have taught an introduction to Marketing and Management for Artists class in the past, perhaps we should start there so that we all understand the same framework as the starting point. I would have to charge for it because this is how I make my living - but I am more than willing to teach this class at a discount and then participate in the group going forward at no cost. I will be glad to host it at my shop, and I will prepare the class specifically for NCWW members. Also, one of my close friends is a very successful business consultant who works with businesses of all sizes. I will ask him for marketing and management mechanics in preparation for the class so that we are better tooled as a group with bigger goals in mind than just my class.

    There will be more about this later, as soon as we can firm up a date. Hoping to hold a class in Raleigh within a few months then form a group to help our members market and sell their work.



    One machine can do the work of 50 ordinary men. No machine can do the work of one extraordinary man." -Elbert Hubbard

    WWFD

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  3. #2
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    Re: This is happening

    interesting. I can provide a shop to meet in if needed.
    fred p If it ain't broke you aint trying hard enough

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  5. #3
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    Re: This is happening

    Marketing Class for Woodworkers
    Artisanal woodworkers face many challenges. What do we sell? Who do we sell to? Where do we sell? Why are we selling? How do we keep costs down and revenue up? What tools and resources are available to help that dont cost more money? How do we manage everything efficiently when we do so much already? This class will explore the answers in scenarios applicable to the group as well as the individual. We will break the questions down into categories and give structure to the answers.
    It must be understood from the outset that when a market is sound, the competition in that market has the opportunity to thrive. Success for competition in a market is dependent on how much competitors understand their market. It becomes therefore, our job to identify a market for our products and then act decisively as competitors in that market so that we thrive as individuals.
    The following is a guideline that will serve as an active roadmap to chart the journey. As with any journey, we may encounter persons with specific expertise that may divert us in a manner that will augment our experience so dont adhere to this as a rigid schedule, think of it as a plan.

    1. Statement of Goals and Outcomes a. Group
      b. Individual
    2. Understanding a Market

      1. Identify Participant Product Sets by Category i. Furniture
        ii. Woodturning iii. Carving
      2. Categorize Product Type by Price Point (should correlate to time and quantity)

        1. ‘Cash & Carry’ Under $50
        2. ‘Impulse’ $50 - $250
        3. ‘Investment’ Above $250

      3. Identify Marketing Goals by Type

        1. Professional
        2. Amateur

      4. Identify Ideal Customer
      5. Identify Marketplace by Region & Type

        1. Local
          1. Artisanal
          2. Retail
          3. Wholesale
        2. Regional
          1. Artisanal 2. Retail
          3. Wholesale
        3. National
          1. Artisanal
          2. Retail
          3. Wholesale





    1. Understanding the Competition

      1. Woodworking Specific
        i. Commercial ii. Artisanal
      2. Exemplary Similar Industries i. Commercial
        ii. Artisanal

    2. The Nuts & Bolts

      1. Business Structure

        1. Sole Proprietorship
        2. LLC
        3. S Corp

      2. Sales (not Marketing)
      3. Taxes
      4. P & L Statements
      5. Accounts Payable & Receivable
      6. Taking Payment

        1. Cash Management
        2. Credit Cards
        3. To Check or not to Check...

      7. Inventory Management

        1. Raw Materials
        2. Consumables
        3. Parts
        4. Finished Goods
        5. Packaging & Presentational Goods

      8. Scheduling & Planning
      9. Vendor Relationships

    3. Marketing Basics
      a. Online

    i. Website
    1. Content management a. Google Ranking

    1. Social Media 1. Free 2. Paid
    2. Online Advertising

    b. Print Media
    i. Free ii. Paid
    c. B2B
    d. Community & Government Resources






    One machine can do the work of 50 ordinary men. No machine can do the work of one extraordinary man." -Elbert Hubbard

    WWFD

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  7. #4
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    Re: This is happening

    Looks like a well thought out plan. This will be a great asset for our members. Great job Mike!
    - Not living life till you're part of the Food Chain

  8. #5
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    Re: This is happening

    This is all Stuart Kent, I made a post with a vague idea and he took it and is making it into a great thing for our members.



    One machine can do the work of 50 ordinary men. No machine can do the work of one extraordinary man." -Elbert Hubbard

    WWFD

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