Hey, good technical writing is to get you to remember what they said. Some of the very best have been hilarious. The original Complete idiots guide to the VW or The Hitch Hackers Guide to the Uniwac. So many are so dry, you can't read them.
I like WEN for what they are. Cheap, not durable, but do a good job. Festool is fine if you are in a pro shop charging $400 an hour, but for mere mortals, we have to make do. Actually, I will probably sell my DeWalt biscuit tool as I like good old dowels better. I was looking at the Dowel-Max jig.