That's a decent price. Sommerfeld Tools has an almost identical item that has an everyday low price of $55 with free shipping.
I have three of these racks and they've worked great. (In fact, I need half of one kit right now to have better support for 10' boards..anyone want to go halfsies?)
It must be Rack Day! Lee Valley has a Portamate 5-Shelf Wood Rack for $29.50 (plus shipping). Note that this is smaller (33.5" long) than the Peachtree's, so you can't compare strictly on price.